Page 7 - Real Time Customer Data Platform News Today : Breaking News, Live Updates & Top Stories | Vimarsana

April 29, 2021 10:26
Adobe has announced the launch of the industry’s first customer data platform architected for first-party data, without third-party cookies.
The announcement:
Adobe (Nasdaq:ADBE) today announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies.
The relationship between consumers and brands is rapidly evolving. Consumers today are more attentive to the data they share, which has resulted in a patchwork of privacy regulations globally. At the same time, expectations for personalized brand experiences remain at an all-time high, while third-party cookies, which marketers have historically relied on to track unknow ....

Adobeanil Chakravarthy , Real Time Customer Data Platform , Anil Chakravarthy , Digital Experience Business , Worldwide Field Operations , Adobe Real Time , ரியல் நேரம் வாடிக்கையாளர் தகவல்கள் நடைமேடை , அனில் சக்ரவர்த்தி , டிஜிட்டல் அனுபவம் வணிக , உலகளவில் புலம் செயல்பாடுகள் ,