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Realme’s Founder and CEO, Sky Li, issued an open letter at the beginning of 2024, announcing that 2024 will be the year of rebranding for realme.
The company fell into turmoil in early 2023, hit by the exits of at least 16 senior executives - including Sheth, sales heads for online and offline channels, product managers, and corporate communications team - to spearhead Shenzhen-based smartphone firm Honor's re-entry into India.
“In 2024, Realme aims to sell approximately 10 million smartphones (in India), with 7-8 million being 5G-enabled products through our offline channels,” he said, adding that one of the objectives of the company is to increase sales volume by 25% this year.
The former sub-brand of Oppo has hit the milestone number faster than its former parent brand.