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Perceptions that we're tracking. and one of the things we found is that rumors thrive in times of uncertainty. they thrive in times when people need an answer. are eagerer for an answer. >> the it old model of how you respond to an infectious disease outbreak is you issue a firm warning to the public and say what you should and shouldn't do. that doesn't work anymore because people are responding to rumors on twitter and facebook and they want to engage and challenge and have their own opinions about what's going on. >> agenda. >> when an epidemic occurs, there is a clinical management

Absolutely need to support the research to get to a universal flu vaccine. >> shannon hadn't gotten a flu vaccine. would that have made a difference? >> i think this is the issue. we're in an environment where there's lots of reck luck answer to take vaccines in general. this is the pack drop and now we're insisting from a public health messaging point of view that everybody needs to get the vaccine, which i think all of us would agree needs to happen. >> you can't get the flu from a flu shot. i know everyone here knows that, but it just bears repeating. i hear that all the time. the flu shot ...