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Sports instead of using cold calls and talking to coaches in cities like los angeles, boston, the recruiters weren t reaching young people. this video is the brain child of arlando sutton and jason lock. they wanted to explain how the army changed their lives. i think we ve used uncle sam for 104 years. i want you! so i think that type of deal has played out. yeah, going to baseball games that is good. we still do that. we still do the old school type of way. we re still trying to regain traction. now we have social media, instagram, facebook. we re trying to take over ownership of all of this information to pass out the army s message. turn out an army story and say, if you give everything you ve got, the army will change your life. sergeant sutton s first hip hop video had 1.20 million ....
giving all i got. they asked the army to lift restrictions on using social media platform. they started approaching gamers at conventions instead of using the old recruiting techniques involving cold calls and talking to sports coaches. in cities like los angeles, boston and chicago, the recruiters weren t reaching young people. young people didn t know there are 150 different types of jobs in the army. you can be a dog handler, chef, mechanic, military police, not just snipers and paratroopers. their video is now going viral. the army looks set to enlist 70,000 active duty soldiers, the most since 2010. dana: so it s working well? reporter: it seems to be. sergeant first class orlando sutton and jason locke were the creator. sutton grew up poor in virginia, locke worked at blockbuster when he was recruited. they wanted to explain how the army changed their lives. i think we ve used uncle sam ....