Detailed text transcripts for TV channel - MSNBC - 20131123:10:44:00
There were no jobs out there. there were -- there was no extra money. >> that's when susan and kathleen of the upscale retail shop, encore nouveau came up with the simple idea of staying up late one friday night every month to have a party for their customers. >> kathy said, what do i do to get more women in? i went friday night, girls night. make it a party. have complimentary wine and offer a discount. >> we have big four red dice that light up. when they come in, they have to roll for their discount. it's funny because they bounce and it's hilarious. >> the idea started to take off when ama...
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