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The report is aimed to help brand marketers decode personal identity-related trends.

Rediffusion Healthcare conducted an all India survey to understand the consumer perspective towards health, doctor consultation, etc.

“Most young and not-so-young corporates are hungry for information”: Dr Sandeep Goyal, Rediffusion Share Via: The managing director of Rediffusion breaks down the agency’s latest news curation initiative. Ad agencies often offer a wide range of services – starting from creative work, to strategic planning, execution and shooting of ad films. Rediffusion’s latest offering is a ‘catch-up’ news site, called ICYMI – In Case You Missed It. The site is targeted at marketing and advertising folks, who want to ‘catch up’ with the latest news across ...

This unit will specialise in consumer understanding, consumer behaviour and trend spotting to come up with actionable business intelligence, which can lead to brand solutions

Will specialise in consumer understanding, consumer behaviour and trend spotting. 05 May, 2021 - 09:21 AM IST     |     By indiantelevision.com Team     MUMBAI: Rediffusion Brand Solutions has launched its specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab). This unit will specialise in consumer understanding, consumer behaviour and trend spotting to come up with actionable business intelligence which can then lead to brand solutions. Red Lab will be reporting to Rediffusion joint president Navonil Chatterjee. Rediffusion Group chairman Diwan ...