Rediffusion launches Red Lab | Advertising
linkedin A day after being taken over by Sandeep Goyal, Rediffusion Brand Solutions has announced the launch of a specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab). This dedicated unit will specialise in consumer understanding, consumer behaviour and trend spotting to help brands with actionable business intelligence. Diwan Arun Nanda, chairman, Rediffusion Group, said, “I have always believed in the power of brands, and brand building is all about looking beyond the short term and focussing on the long term. It involves...