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Bata is re-entering the premium price points with fresh portfolios while it increases spending on advertising and promotions to connect with young digital savvy consumers. Bata is also pushing for offline sales growth and expects a major chunk of growth to come from its expansion under the franchise model, its MD & CEO Gunjan Shah said.
With stable raw material prices, the company has also taken a pause in price increase after a 15-20 per cent average rise in prices of footwear in FY23
Bata India Limited will focus more on womens fashion footwear and bring down the average age of buyers through redevelopment of stores and engagement with influencers, said its managing director Gunjan Shah. The footwear firm has reported subdued growth in revenue from operations for the April-June period, with 2% year-on-year increase to Rs 9,58 crore.
Bata India Limited will focus more on women’s fashion footwear and bring down the average age of buyers through redevelopment of stores and engagement with influencers, said its managing director Gunjan Shah. The footwear firm has reported subdued growth in revenue from operations for the April-June period, with 2% year-on-year increase to Rs 9,58 crore.
Which came first, the chicken or the egg? It is a trick question, to be sure.