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Photos by AP/Arizona Cardinals At left, Reggie White during his Packers days, at right, J.J. Watt during his introductory press conference with the Cardinals. The legendary defensive lineman shocked the NFL world when, as a free agent, picked to go to a team no one expected. And it happened well before J.J. Watt ever thought about being in the NFL. Tuesday marked the anniversary of Reggie White making the eye-opening decision to join the Packers and leave the Eagles in free agency on April 6, 1993. Certainly, the shockwaves it created were even deeper than Watt's d...

BBDO Launch Powerful Campaign for Lidl Ireland and the LGFA February 12, 2021 BBDO Dublin has rolled out a powerful new campaign for Lidl Ireland to mark its sponsorship of the Ladies’ Gaelic Football Association (LGFA). The new campaign, which is called Level the Playing Field,  will run across TV, OOH, press, radio and digital channels, acknowledges the generations of players who have battled for equality and serves as a rallying cry for all present and future players. Lidl Ireland has been supporting the LGFA since 2015 and during that time it has  invested more than €4m into the pa...