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Coon cheese renamed Cheer Cheese after six-month search for new name January 13, 2021 The makers of Coon Cheese have unveiled a new name for the well-known dairy product after a six-month process to give the 85-year-old brand a new identity. Cheer Cheese will appear in supermarkets around the country from July, according to a statement from Canadian-owned parent company Saputo Dairy Australia, released on Wednesday morning. Saputo has owned the Coon brand since 2015. In July 2020, the company announced it would “retire” the Coon Cheese name in response to increasing calls for brands to m...

The 86-year-old name will disappear in Australia from July, after a campaign by Aboriginal groups.

The Coon name will be retired after 85 years amid concerns over its racist connotations. Saputo, the dairy company that owns the cheese, will relaunch the product as Cheer in July after six months of deliberations over a new name. "The name Cheer has the significance of pleasure and joy,'' Saputo's chief executive Lino Saputo said. "It's nice when you take a picture you say cheese and when you give a toast you say cheers.  "We took some time to think about this, we wanted to do the proper due diligence and consulted with different focus groups and we narrowed it down to three to five n...

After more than eight decades on supermarket shelves, Coon Cheese will relaunch as 'CHEER' in July 2021. The change comes after years of pressure on the dairy company to change its historical name connected with an offensive racial slur. Coon Cheese has announced a rebranding to the name 'Cheer' following the Black Lives Matter movement.(Nine / Supplied) The cheddar was originally named after the American founder Edward William Coon. "Treating people with respect and without discrimination is one of our basic principles and is is imperative that we continue to uphold this in everything we do,...

After years of campaigning by activists to change the popular cheese brand’s name due to racist connotations, the cheese’s new name can be revealed.