Colourful convenience: Thai-inspired iced teas firm Namjai banks on vibrant, healthier offerings to capture younger consumers
Colourful convenience: Thai-inspired iced teas firm Namjai banks on vibrant, healthier offerings to capture younger consumers Herbal iced teas specialist firm Namjai has revealed it is targeting the younger consumer demographic, banking on bright colours and a convenient, healthier product concept to draw attention to its teas. All of Namjai’s teas are inspired by Thailand as the firm’s Co-Founders Chris Giblin and Rossukon Maliwan previously ran a hotel business in Phuket, Thailand, and the concept for the teas was based off of local welcome drinks used to gre...