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People react differently to different colors. >> every color has its own meaning and it's really interesting how colors influence us on so many levels. >> so if you are using color to help give your story its identity, linda says, choose wisely. >> actually, it's the color of optimism. when you look at yellow, it releases seratonin in your brain and makes you feel more upbeat and happier. blue is considered one of the post-favorite colors in the world. if you think of any of the bic corporations in the united states, a good portion of them have blue logos because it's also the color of authori...

Different colors. >> every color has its own meaning and it's really interesting how colors influence us on so many levels. >> so, if you're using color to help give your store its identity, linda says choose wisely. >> yellow actually is the color of optimism. and when you look at yellow, it releases serotonin in your brain, and makes you feel more upbeat and makes you feel a little happier. blue is considered one of the most favorite colors in the world. if you think of any of the big corporations in the united states, a good portion of them have blue logos. because it's also the color of au...

>> every color has its own meaning and it's really interesting how colors influence us on so many levels. >> so, if you're using color to help give your store its identity, linda says choose wisely. >> yellow actually is the color of optimism. and when you look at yellow, it releases serotonin in your brain, and makes you feel more upbeat and makes you feel a little happier. blue is considered one of the foes favorite colors in the world. if you think of any of the big corporations in the united states, a good portion of them have blue logos. because it's also the color of authority, communica...

Mostly just color, colorful paint, colorful paper and colorful fun things to look at. >> color pops. color has a lot of energy. and if someone sees a strong color, they're going to notice. >> while it may not be surprising that color gets attention, many of us may not be aware that people react differently to different colors. >> every color has its own meaning, and it's really interesting how colors influence us on so many levels. >> so if you're using color to help give your store its identity, linda says choose wisely. >> yellow actually is the color of optimism. when you look at yellow, it...

Mostly color, colorful paint, colorful paper and colorful things to look at. >> color pops. color has a lot of energy. if someone sees a strong color, they're going to notice. >> while it may not be surprising that color gets attention, many of us may not so that many of us react differently to different colors. >> it's really interesting how color influences us on so many levels. >> if you're using a window to give your store identity, linda says choose wisely. >> when you look at yellow it releases serotonin in your brain and makes you feel more update and happier. blue is considered one of ...