A Playbook To Help You Increase Your Customers' Average Order Value
A Playbook To Help You Increase Your Customersâ Average Order Value Getty Images Offering alcohol delivery helped Dan Chapman, the co-owner of wood-fired pizza shop and craft beer bar A.W. Wander, increase his customers' average order value (AOV). âItâs adding revenue to each sale,â Chapman explains. âWeâre selling beers that are anywhere from $8 to $11 a can. So even if somebody was to order a couple beers on top of a pizza or two, we could be selling just as much, if not more, alcohol than we are food products.â AOV, also known as average basket size, i...
Source: forbes.com