NIVEA Soft wants a spot in the handbags of Gen Z girls
Ajay Simha, marketing director, NIVEA India, talks about the brand's recent social media campaigns that target the young cohort.
Source: afaqs.com
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Ajay Simha, marketing director, NIVEA India, talks about the brand's recent social media campaigns that target the young cohort.
The challenge has got everyone from grandparents, parents, and millennials as well as Gen-Z’s of today glued to the trend.
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