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Affective uninitiated in history -- that we want to do -- that allows it to create a national argument and the titans should the states. j.d. vance is too strong for ohio. and you define that extreme this will affect individual voters health, wealth and safety. you really talk about creating a referendum effect which is, as a pro, the key to disrupting the midterm. -- but the attack is more potent. >> cornell, quick question on florida and north carolina, democrats val demings, and sherry bleeds ali, black women running -- on a lot of the platforms -- are you surprised to see the campaigns see...

Election in north carolina? >> so, the lesson there, democrats of course had that natural turnout surge or it wouldn't have been a competitive race. we're talking about a district that was safely republican. however, because they chose to not tap into the referendum effect that's feeding that natural enthusiasenthusiasm, pay among those base voters they came up short. so it was definitely a winnable election with a better strategy. >> what's the better strategy in that situation? >> so, when you look at how the republicans ran, run these races, they make sure that share voters know there's a n...