5 female-founded brands that are rewriting the modern beauty narrative
Kristian Schuller Our favourite Indian female-founded beauty brands play a big role in expanding the conversation about representation, diversity and self-acceptance in the beauty industry. In fact, it has become clear that when women make beauty products for today's women, they are able to propel a storyline that is inclusive, open and non-judgemental. When these beauty entrepreneurs pulled from their own cultural experiences, you get lipstick shades that flatter all skin tones, a cramp oil that promises to make your period easier, and a kajal that speaks volumes. Kulfi Beauty “We—a...
Source: vogue.in