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You've got farmers saying we need this to grow our almonds and you've got people in the city saying we need this for our businesses. it seems like if the low-hanging fruit is maybe we shouldn't bottle water. are people wrong to have that instinct? why should they not think that? >> access to water is essential. i mean it's essential. 70% to 80% of what we drink every day comes out of a bottle or a can. i think it's essential that people have a choice. they have a choice to drink a zero calorie beverage. whether they do it in their home, take it out of the tap, they fill their refillable contai...

>> i think it is hard for people to get their heads around bottling water in the midst of the california drought. >> sure. >> people talk so much about the scarcity of this resource, and you've got farmers saying we need this to grow our almonds and you've got people in the city saying we need this for our businesses. it seems like if the low-hanging fruit is maybe we shouldn't bottle water. are people wrong to have that instinct? why should they not think that? >> access to water is essential. i mean it's essential. 70% to 80% of what we drink every day comes out of a bottle or a can. i think...