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Some key players in the French cosmetics industry, including Clarins and L’Oréal, have formed a consortium to explore the pros and cons of implementing a deposit packaging return scheme for beauty products.
Choosing the right packaging is definitely one of the biggest challenges for a cosmetic brand; the packaging is a statement, a message from the brand to the end user, and brands must get it done perfectly if they want to last in time.
We spoke to market intelligence company Mintel and UK retail chain The Perfume Shop about the future of the ever-growing fragrance market.
UK fragrance retailer The Perfume Shop has teamed up with beauty multinational L’Oréal to launch the first multi-brand fragrance refill station in The Perfume Shop store in Nottingham.
UK fragrance retailer The Perfume Shop has teamed up with beauty multinational L’Oréal to launch the first multi-brand fragrance refill station in The Perfume Shop store in Nottingham.