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Mumbai: Integrated creative and digital marketing agency, Digital Refresh Networks has won the digital mandate for leading FMCG Brands – Gelato Italiano and The Coffee Bean & Tea Leaf. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai & Kolkata team. The mandate includes setting up their e-commerce and handling the overall
Pic credit: Unsplash Recently, Cheil India and its biggest client, Samsung, were in hot water after the agency’s ex-employee – Rahul Bhatnagar – put up a LinkedIn post blaming the agency for keeping offices open in the middle of India’s raging second Covid-19 wave. He alleged that this led to two employee deaths while some more members of the staff were fighting for their lives. Bhatnagar didn’t name Cheil in the post itself but added #CheilIndia as a hashtag at the end. The post went viral, leading to #DetoxWork trending on LinkedIn. Several advertising industry professiona...
The Indian media and entertainment industry is standing at a point when the requirement for video content is, more or less, growing in tandem with the investment in it. While Indian producers are branching out into new types of content across genres, formats, they need to scale up their investment in technology..................................... Read More... The iconic show that gave the commoner hopes to dream big is coming soon on Gemini TV, the Telugu entertainment channel of the Sun TV Network. Evaru Meelo Koteeswarulu, the official Telugu version of Who wants to be a Millionaire...
It's that time of the year when romance is filled in the air. The highly anticipated Valentine's Day dawns once again to evoke romantic sentiments and help strengthen the bond of love. The day is all about cherishing and expressing love that knows no boundaries - be it with your partner, friends, family, pets or even with your favourite movies.................................................. Read More... Jallikattu, India's official entry for this year's Oscars might be out of the race but another dark horse, Bittu, has been shortlisted for the 93rd Academy Awards' live action short film...
Zee Entertainment Enterprises Ltd (ZeeL) has onboarded Ashok Namboodiri as the chief business officer for its international business. In line with the Zee 4.0 approach, the company aims at maintaining a strategic focus on international markets in order to realise the strong opportunities for growth.............................................. Read More... The unprecedented growth and breakthrough of OTT platforms in Coronavirus-struck 2020 has been undeniably unprecedented. Streamers worldwide have reported a huge spike in traffic, with folks shelling out bucks hand over fist to keep the...