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An integrated and digital marketing solutions company, Digital Refresh Networks, wins the digital content mandate for Medanta Group of Hospitals. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai team. The mandate includes the overall strategy, planning and creative content requirements across digital for the brand.
The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai team
In this week's Throwback Thursday segment, we present an ad that isn't so much of a relic considering it was launched just over a year back. However, the product showcased in the ad - a rotting, aging whopper from Burger King - might qualify as one! It is one of those game-changing ads that make one sit up and rub their eyes in disbelief and ask oneself- Is this for real? But that's not the only reason this ad features here.
The agency will handle the overall planning and execution on the digital, creative and marketing fronts