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Weekly lists of most-watched OTT originals in India used to be dominated by fiction shows. The trend changed in the final quarter of 2023, with 3-4 non-fiction shows making it to top-five lists
Content producers working with video-streaming platforms are seeking external sources of capital to retain intellectual property ownership of their projects.
Video streaming platforms are reducing investments on premium shows and opting for safer choices with proven track records amid a period of cost-rationalization.
The mandate includes the overall strategy, planning and creative content requirements across digital for the brand
The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai team