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The Godrej Food Trends Report, a pioneering initiative in tracking culinary evolution, unveils how Mithai is not just standing its ground but also undergoing a modern and health-conscious transformation, ensuring its lasting appeal to Indian consumers.
New Delhi [India], June 27: Over time, Indians have become a little more nitpicky about the food they eat. From international cuisines to regional delicacies, people are no longer willing to compromise by having hybrid versions of authentic dishes. Instead of reading recipes and trying to recreate them, people across the country crave flavours coming straight from the natives.