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Creative transformation: how brands can accelerate creativity as a performance driver? - Vimarsana News

Creative transformation: how brands can accelerate creativity as a performance driver?

One of the biggest challenges for creative teams is linking outputs to business success. But with technology helping to transform creative teams, it's time for creativity to shine as a performance driver. The Drum and Celtra spoke to leading marketers from Foodpanda, OPPO, EA Games, JioSaavn and UpGrad about shining a light on creativity for performance and the challenges of digitally transforming.

Foodpanda Reboots its Brand - Vimarsana News

Foodpanda Reboots its Brand

Asian food and grocery delivery platform, foodpanda, has unveiled a brand refresh across all its visual designs as well as a new interface for its mobile and web applications. The reboot will be rolling out progressively in more than 400 cities across 12 markets beginning this month. “foodpanda’s refreshed identity reconsiders all customer touchpoints with the brand, connecting the technology behind our app and website with our millions of users’ everyday experiences, from our iconic rider bags and jackets to packaging, marketing campaigns and the app itself,” said Idan Haim, vice pre...

foodpanda serves up colourful brand refresh and new visuals - Vimarsana News

foodpanda serves up colourful brand refresh and new visuals

foodpanda serves up colourful brand refresh and new visuals Details Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene. Food delivery platform foodpanda has unveiled what it calls “a colourful brand refresh” across all its visual designs as it looks to present consumers with a friendlier user interface for its mobile and web applications. The brand refresh will be rolling out progressively in more than 400 cities across 12 markets from April 2021. The brand refresh comes at a time when foodpanda continues to expand...