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"the wrong way to go." we want to see our. own lives reflected — in a heightened way. we're not looking for. everything to be super realistic, but you wantl something that you can sort of latch onto. it's interesting thinking about the possibility i of a new soap and streamers, because the problem - with netflix and all- the streamers is that they've got no patience. we're seeing them axe things after one seriesjust- because they didn't quite do as brilliantly as _ they wanted them to. that's so different from - the old model of television. you know, something - like only fools and horses di...

And there's so many examples of that. i isn't that more about the business model? their business model is churn. their business model is trying to find new subscribers. to get new subscribers, you've got to constantly say to them, "here's new content." and that's what i mean about this 30 minutes, this 45 minutes that everybody wastes trying to find new things. it's like, "new today", "released today", "now coming"... but actually, you look at it for ten minutes, next, next, ten minutes, next. so then, actually... i mean, i would stick my neck out and say, like, quality is not really on the to...

We're seeing them axe things after one seriesjust- because they didn't quite do as brilliantly as _ they wanted them to. that's so different _ from the old model of television. you know, something like only fools and horses did really badly— in the first couple of series and, by series 3, it kind of got some | momentum and it did well. and there's so many examples of that. i isn't that more about their business model? their business model is churn. their business model is trying to find new subscribers. to get new subscribers, you've got to constantly say to them, "here's new content." and t...

From the old model of television. you know, something like only fools and horses did really badly— in the first couple of series and, by series 3, it kind of got some | momentum and it did well. and there's so many examples of that. i isn't that more about the business model? their business model is churn. their business model is trying to find new subscribers. to get new subscribers, you've got to constantly say to them, "here's new content." and that's what i mean about this 30 minutes, this 45 minutes that everybody wastes trying to find new things. it's like, "new today", "released today...

"here's new content." and that's what i mean about this 30 minutes, this 45 minutes that everybody wastes trying to find new things. it's like, "new today", "released today", "now coming"... but actually, you look at it for ten minutes, next, next, ten minutes, next. so then, actually... i mean, i would stick my neck out and say, like, quality is not really on the top of their list. it's newness. and the amount of cash that's coming through in the subscriptions allows them just to sort of buy that new audience all the time, to keep the churn going. but they're learning. i mean, they're learnin...