Elevating Horse Racing: How Indiana Grand's Eric Halstrom Is Changing The Viewing Experience - Horse Racing News
Elevating Horse Racing: How Indiana Grand’s Eric Halstrom Is Changing The Viewing Experience Sponsored by: Eric Halstrom Eric Halstrom, Vice President and General Manager of Racing at Indiana Grand Racing and Casino, is on a quest. He wants to create the kind of innovation that will make Indiana Grand not just the gold standard in horse tracks, but a point of reference in the larger entertainment world. I had the pleasure of working with Eric when he led innovation at Harrah's Louisiana Downs, using new ideas to help drive a staggering 70% increase in its wagering handle. In a tim...