Bizom: Consumers prefer mid-sized packs instead of value packs this quarter, ET Retail
Indian consumers are opting for mid-sized and multi-use product packaging, rather than being focused on low-price products, according to Bizom, a retail intelligence platform. Confectionery and personal care brands experienced a drop in consumer interest during Q2 2023 when compared to the same period last year, while sales of home care grew by 14.7 per cent
Source: indiatimes.com