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Selling insurance to help other companies overcome bad pr. the insurance is called reputation guard and it pays for advice from two pr firms specializing in crisis communication. help could be provided in the event of a scandal, environmental disaster or injury resulting from the use of a product. there you see the sample policy. according to one expert from a pr firm that is partnering with the insurance company, advice is offered not just after, but also before a disaster becomes front page news. >> there is nothing better than a crisis plan to make sure that a company is ahead of the curve....

Christians, burning of their christians and attacks on israel and dissolution of the peace treaty with israel, then that would be a position that you and mr. obama can take. i don't rejoice in that. i sponsored a bill -- >> patti: we'll have to leave it there. >> thank you so much. >> patti: sorry to cut you short. bob and adam, thank you both so much for joining us today. >> thank you. >> gregg: let's talk a little business now. your name can be everything in the business world. now there is a company that is proposing a way to protect your good reputation. it's called reputation guard. the i...

As it was designed and perhaps the company didn't realize it, but this causes a real operational crisis, that sort of thing would not be covered. >> a republic was invited to talk on cameras, but premiums start at $10,000 a year for a small business that has some type of crisis communication plan already in place. as for those companies really in hot water, it might be reassuring to know that reputation guard's policies max out at $25 million. gregg, that's a lot of public relations. >> gregg: yeah. no kidding. $25 million. wow. david lee miller. thanks very much. >> patti: a brand-new survey ...

And now this product offered and sold to businesses that want to protect the reputation in the event of negative -- so-called reputation guard will be specializing in crisis communication helped to be providing in the scandard. and pr expert is one of the companies that are partying with the company. and said they seriously suffer in the time it takes to hit the send button. >> crisis move. and the company is prepared to be engaged in the social digitam platforms to protect the reputation. that is a big challenge of companies today. and it is very difficult to create the types of processes in ...

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