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This week, I am continuing my impromptu series on popular strategy frameworks. Previously, I have covered Jobs to be Done & Playing to Win and Blue Ocean Strategy & Playing to Win. My 26th Year III…
Medium.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from medium.com Daily Mail and Mail on Sunday newspapers.
Medium.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from medium.com Daily Mail and Mail on Sunday newspapers.
Abstract Advancing value creation has gained momentum in recent years due to the dramatic growth of data-driven marketing analytics. As such, there is an ever-growing surge both in academia and industry to understand data-driven value creation. In particular, customers' data exhibit a new pathway of value creation by deploying customer analytics. Despite the strategic importance, there is limited attention to develop and examine the customer analytics-driven value creation capability (CAVCC). Drawing on the resource-based view capability, knowledge-based view, and market orientation, this cur...