Nestle taps into Dr. Reddy's distribution to boost India reach
Nestle India is forming a joint venture with Dr. Reddy’s Laboratories to boost the reach of its nutraceutical products, such as Nature’s Bounty and Optifast, across India.
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Nestle India is forming a joint venture with Dr. Reddy’s Laboratories to boost the reach of its nutraceutical products, such as Nature’s Bounty and Optifast, across India.
Suresh Narayanan, chairman and managing director of Nestlé India, expressed that this collaboration will empower them to develop a strong retail and distribution infrastructure.
Nestle India and Dr. Reddys form a joint venture to introduce new nutraceutical brands in India. The collaboration merges health solutions and commercial capabilities to enhance consumer access and affordability.
A joint press release from the companies said the partnership will bring together the well-known global range of nutritional health solutions as well as vitamins, minerals, herbals and supplements of Nestle Health Science (NHSc) with the strong and established commercial strengths of Dr Reddy's in India.
A joint press release from the companies said the partnership will bring together the well-known global range of nutritional health solutions as well as vitamins, minerals, herbals and supplements of Nestle Health Science (NHSc) with the strong and established commercial strengths of Dr Reddy's in India.