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Michael Campinell is an attorney at Beveridge Diamond Law Firm in Boston assisting clients in the cleanup and redevelopment of contaminated sites, and navigating regulatory and compliance challenges related to their environmental stewardship.
Being an ethical brand can be a complex and often slow process. But with authenticity and the right leadership it can work.
With brands increasingly engaging in social change campaigns, the time has come to ask: is this a viable strategy, and how sceptical should we be of so-called "brand activism"?
While pharmaceutical and biotech companies have traditionally produced drugs for protecting human health, they are commercial entities which utilise the patent rights they hold as the incentive which allows them to make profit on their research and development (R & D) investment and to maintain the cycle of innovation.
After the popular ice cream company pledged to stop selling its product in the Occupied Palestinian Territory, several states said they would divest.