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Printweek - JICMail scales up Response Rate Tracker

Published: April 23, 2024

JICMail has scaled up its Response Rate Tracker for 2024, revealing new direct mail and door drop benchmarks from over 2,300 campaigns and 13 contributing organisations – up from six last year.

Source: printweek.com

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JICMail launches new Response Rate Tracker

Published: March 20, 2023

JICMail, the joint industry currency for ad mail, has released results from its inaugural Response Rate Tracker research.

Source: printweek.com

Related Topics:

Ian GibbsJoin The DotsEpsilon AbacusGinger Black AnalyticsLetterbox ConsultancyResponse Rate TrackerOrder ValueCost Per AcquisitionResponse Rate