81% of complaints had misleading claims: ASCI 2024 Report
Online safety continues to be a concern, with 85% of objectionable ads coming from digital media.
Source: afaqs.com
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81% of ad violations were on account of misleading claims in FY24: ASCI
ASCI examined 10,093 complaints and investigated 8299 advertisements. The majority of violations were on account of misleading claims at 81%, followed by ads that promoted harmful situations or products at 34% (the same ad can be processed for multiple objections).
Source: indiatimes.com