Delivery-only restaurant brands see pandemic-fueled growth
Delivery-only brands — cooked in another brand's kitchen and often delivered by third parties like Uber Eats — were proliferating even before the pandemic. Big restaurant chains are now joining the fray, hoping to win new customers as traffic in their dining rooms dwindles. On Wednesday, Applebee’s is launching Cosmic Wings, a delivery-only brand that specializes in chicken wings and Cheetos-flavored dipping sauce.