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They know? did they have a sophisticated tracking system that was working or buying ads off of facebook to target these communities and if so that's the same coincidence of the trump administration. and so the convincequence just keeps piling on. so the resultimate question is were the russians guided by any aspects of the trump campaign, it's unknown now. but this is they're similar. but idea that russians were sort of fomenting distrust along racial, religious, economic lines, what that means it's that sense of unease or foment that led to trump's victory in those states because people went ...

The key force here is force multiplier as the military might say. 3,000 ads, $100,000 over two years, not a big bill for the kremlin. and yet we now know $10 million people saw these ads before the elegs. and remember these were very tight races particularly in those swing states. the question is how influential were these ads in the actual election results? tonight investigators are reviewing thousands of facebook ads as part of the russian probe of wide ranging social media campaign to influence the u.s. presidential election. an estimated 10 million people in the u.s., according to facebook...

People, but the idea that tension then led to greater voter turn out in two states where he did much better than anyone ever anticipated. so it was an election strategy, not just a pr strategy. and whether it was a coincidence that aligned with a trump strategy or was actually guided by the trump campaign is exactly the question, you know, we're all waiting to determine what the answer is. >> to steve hall now. steve, do you think these ads and this strategy employed by russia was meant only to influence the election, or could there be something more here? >> don, i'm not sure it's an either/o...

A small number. but when you think about how usual those numbers were during the election, it begins to raise questions about the efficacy of these ads. >> so did the russians help in choosing where to target which states? >> this is a question by the special counsel as it continues its investigation into the russian meddling. if there was some level of collusion, some level of cooperation between the trump campaign and the russians, you have a bombshell. that is what we're waiting for, and we're waiting for more details from both sides. all the folks we've talked to on the hill say they need ...

Anti-muslim-type of ads or type of stories to potentially rile up people to feel like there's more discord, more dissension in the country than there was. it really tells me, ton and it puts a different spin on -- think about going back to the december transition, when president trump was saying there's basically nothing to see here, that russian interference in our election was speculation, that he was doubting some of the intelligence by our intelligence agencies, separate and apart from whether or not there was any collusion. we're not there yet with this. but the idea that this was being d...