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Synopsis The metro market witnessed "significant recovery", while rural India, which is performing well after a quick recovery from the pandemic, continued to be "buoyant" and witnessed double-digit growth during the quarter under review. Getty Images New Delhi: The FMCG industry in India has recorded a value growth of 7.3 per cent in October-December quarter helped by consumption-led recovery during the festive period and increase in sales from traditional as well as organised trade, according to data analytics firm Nielsen. The metro market witnessed "significant recovery", while rural Indi...

Rural consumption surges 14.2%, life returns to metro markets: Nielsen The FMCG snapshot for the months of October-December 2020 released by NielsenIQ's retail intelligence team says that India's metropolitans have sprung back into the positive growth zone in the December quarter, after two quarters of decline Ajita Shashidhar | February 16, 2021 | Updated 22:23 IST The overall FMCG industry in India saw a bounce back with a growth of 7.3 per cent in the quarter ended December 31, 2020 Rural India has indeed been more resilient than the metros and Tier-1 cities through the COVID-19 pandemic....

Metro cities see recovery, rural witnesses sustained double-digit growth, says Nielsen IQ

Update: December, 19/2020 - 08:00 |   A ceremony to honour Forbes' '50 Leading Vietnamese Brands in 2020' in HCM City on December 17. — VNS Photo HCM CITY — During and after the COVID-19 pandemic, it is essential for brands to strengthen their position in customers’ mindsets, and at the same time find the key to access a new consumer generation, experts have said. Delegates at the Forbes Vietnam Branding Conference, held in HCM City on December 17, said that in 2020 the pandemic had disrupted all areas, including how businesses...