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Something that is going to give you your time back. that, to me, was huge. to really invest in something and build on something could change the way women are interacting their stuff. >> finery is free as they try to build up users. their goal is to have the company become every woman's perfect fashion accessory. >> if you look at the entire business model, we want to own the space. closing the retail loop. if you start, you want to see what you have and get smart recommendations and fill your wardrobe gaps. when women of thinking about getting dressed or ready for the date night, finery is th...

Back, that to me was huge. to be able to really invest in something and build something that could change the way that women are interacting with their stuff, it was exciting to me. >> right now, finery is free, as they try to build up their users. but their goal is to have the company become every woman's perfect fashion accessory. >> i think if you look at the entire business model, we really want to own all of the space. so really closing the retail loop. if you start, you want to see what you have. then you want to really get smart recommendations and fill your wardrobe gaps. >> i hope tha...

That to me was huge. and to be really able to invest in something and build something, that could change the way that women are interacting with their stuff. it was exciting to me. >> right now finery is free as they try to build up their users, but their goal is to have the company become every woman's perfect fashion accessory. >> i think if you look at the entire business model, we really want to own all of the space. so really closing the retail loop. if you start, you want to see what you have. then you want to really get smart recommendations and fill your wardrobe gaps. >> i hope that w...