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Dial M for margins: Chinese phone companies offer higher share to retailers, ET Telecom

Chinese Smartphone Brands: Market trackers and industry executives said the move may help the Chinese brands hold onto their ground, even as their business fundamentals come under increased government scrutiny, especially for Vivo, whose interim chief executive officer was recently arrested and released on bail under money laundering charges. ....

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Dial M for margins: Chinese phone companies offer higher share to retailers, ET Retail

Chinese Smartphone Brands: Since last year, Chinese brands, especially Xiaomi and Realme, have been focusing on offline retail, which is more conducive for selling premium products and supporting their push towards expanding into appliances and other Internet of Things products. "Higher margins will encourage retailers to take time educating customers about the brand and products," said Tarun Pathak, research director at Counterpoint Research. ....

Tarun Pathak , Counterpoint Research , South India Based , Chinese Smartphone Brands , Retailer And Distributor Margins , Indian Handset Market , Government Scrutiny , Xiaomi And Realme , Apple And Samsung , Oppo And Vivo , Market Share , Counterpoint Research , Tarun Pathak ,

Dial M for margins: Chinese phone companies offer higher share to retailers

Since last year, Chinese brands, especially Xiaomi and Realme, have been focusing on offline retail, which is more conducive for selling premium products and supporting their push towards expanding into appliances and other Internet of Things products. "Higher margins will encourage retailers to take time educating customers about the brand and products," said Tarun Pathak, research director at Counterpoint Research. ....

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