Why Nivea is still touting the power of touch in a world where it's almost forbidden
Why Nivea is still touting the power of touch in a world where it’s almost forbidden When your whole brand is built around the ‘power of touch’, what happens to your marketing in a pandemic that prohibits physical closeness? Nivea’s vice-president of brand Ralph Zimmerer explains why the skincare giant is continuing in its mission to be a “custodian of human touch and closeness” in the darkest of times. While many brands go ‘touchless’, Nivea knows the business value of human touch. For years, the skincare giant has put the sense at the core of its ...
Source: thedrum.com