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The iconic Australian underwear brand used two non-binary models with 'they/them' pronouns to advertise its $18.99 'Retro Rib™ Seamless Tonal Hi Bikini' as part of its Pride 2024 range.
Aussies are vowing to boycott Bonds after the underwear company used a hairy, two-metre-tall non-binary person to model a bikini.
Bonds, the Australian underwear brand, has chosen a bearded non-binary model named "Mikey" who uses they/them pronouns to display their brands latest bikini and is receiving blowback for their Genderfree collection.