Ad volumes of H2 2020 grew 34% over H1 2020: BARC India
Ad volumes of H2 2020 grew 34% over H1 2020: BARC India Share Via: HUL was the biggest advertiser followed by the Reckitt Benckiser Group In a challenging year for India and the world, it was reassuring to see an increase in ad volumes on TV in the second half of 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019. âTelevision continues to be the screen of the household and the most important medium for all the major advertisers to reach thei...
Source: afaqs.com