Q1 2021 registers 443 mn seconds of TV Ad Volumes, up 20% over 2020: BARC
Q1 2022 registers 443 mn seconds of TV Ad Volumes, up 20% over 2020: BARC
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Q1 2022 registers 443 mn seconds of TV Ad Volumes, up 20% over 2020: BARC
2020 was a subdued year for television advertising, leading to a decline in total Ad Volumes across the year despite the record stay-at-home rise in viewership. 2021 has bounced back with a substantial double-digit spike, delivering an all-time high
Of the 2524 advertisers and 4104 brands that advertised on television in December, 19 per cent were new advertisers and brands.
Q4 2021 records highest ad volumes since 2019 with bumper festive spike: BARC
TV sees 2,911 advertisers & 4,669 brands in Nov, the highest for 2021: BARC