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In-depth: Is it the unison of 'data' and 'creativity' that keeps the advertising industry going?: Best Media Info - Vimarsana News

In-depth: Is it the unison of 'data' and 'creativity' that keeps the advertising industry going?: Best Media Info

Best Media Info: To keep the boat of advertising afloat in the current times with data taking over, industry players look at striking the right balance between ‘art’ and ‘science’ to remain relevant yet ignite| In-depth News

2021 saw over 9000 advertisers turn to TV with a significant number of new entrants: BARC THINK report - Vimarsana News

2021 saw over 9000 advertisers turn to TV with a significant number of new entrants: BARC THINK report

2021 has bounced back with a substantial double-digit spike, delivering an all-time high of 1824 million seconds of ad volumes during the year, states the report.

Source: afaqs.com
TV ad volumes post double-digit growth in 2021: BARC THINK Report - Vimarsana News

TV ad volumes post double-digit growth in 2021: BARC THINK Report

2020 was a subdued year for television advertising, leading to a decline in total Ad Volumes across the year despite the record stay-at-home rise in viewership. 2021 has bounced back with a substantial double-digit spike, delivering an all-time high