Wine wreck-commendations: Genes determine that no two people taste the same wine the same way.
rticle #3: Next: How Netflix has a big genetic recommendation advantage over wine + what wine can do about that. Product recommendation systems generally fail regardless of the product. Consumers tend to see them as inaccurate, useless, and annoying. Wine recommendations fail even more miserably because of psychology, education, social pressure, tasting environment, misunderstandings of descriptions, and individual sensory sensations. Add to this a lack of experience and the inherent difficulty people have in verbalizing the scents and tastes they experience. Wine recommendations are especial...
Source: wineindustryinsight.com