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Florida Octogenarian Becomes A Billionaire After Investing In Celsius Energy Drink Share to Facebook Courtesy of Celsius Holdings Carl DeSantis was a few years removed from his big payday—the $1.8 billion sale of Rexall Sundown, the publicly traded nutritional vitamin company he founded—when his longtime business partner, Jim Steinhauser, brought him his first six-pack of a new sugar-free energy drink called Celsius about 15 years ago. DeSantis trusted his instinctual eye for a good product and thought he’d stumbled upon a winner when he tasted the drink, which was made by a small mom-a...

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Share this article Share this article BOCA RATON, Fla., Feb. 1, 2021 /PRNewswire/ -- It was on January 25, 1994 when TransMedia Group helped to arrange and promote a major media event for one of its esteemed clients, the unveiling of Rexall Sundown's new headquarters in Boca Raton. Celebrity spokesman Dick Clark was on hand when Boca Raton's then Mayor Bill Smith presented the company's chairman Carl DeSantis with a key to the city and declared Jan. 25, 1994 Rexall Sundown Day. Thanks to Carl's genius in creating products and our publicity that made them popular and top sellers when introd...