Marketers respond to a world without Google | Marketing Magazine
BY Jasmine Giuliani ON 4 February 2021 6 min read We ask the industry: Could Google actually pull its search engine from Australia and what could that mean for digital marketing and business? There has been a lot of talk about the tension between the Australian government and tech giant Google. The latest version of the code from the Australian Competition and Consumer Commission (ACCC) requires Facebook and Google to pay Australian media outlets for news content. In response Google recently flagged potentially removing its search engine from Australia, something that would inevita...