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WhatsApp is introducing Flows for a richer in-app shopping experience

WhatsApp is bolstering its shopping experience for both merchants and users through a new feature called Flows, which will let users complete tasks such as picking a seat on a flight or booking an appointment without leaving the app. WhatsApp said these tools will be available to businesses in the coming months. A support page for Flows indicates use cases like booking appointments, product customization, logging into their accounts, filling out forms, and signing up for events. ....

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