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Social commerce platform Line Shopping targets 150% growth in the number of participating shops and a rise of 200% in gross merchandise value (GMV) this year, thanks to dynamic growth activities connected to social commerce, which now accounts for 61% of total e-commerce value.

Small and medium-sized enterprises (SMEs) have been pivoting towards digital platforms to reach out to customers online, with the number of Line Official Account (Line OA) subscribers jumping 25% to 5 million last year, according to Line Thailand.