Cover Story: The right ingredients
Loyal customers known it as the go-to place for high-quality and affordable baking supplies, a reputation it has cultivated over three decades. Bake With Yen CEO Ricky Soon talks to Petrina Fernandez about his introduction to the brand, its expansion online and the bread-and-butter issues of a baking empire. If Alice had a predilection for baking mysterious cakes rather than eating them, Wonderland might have looked a little different. Rather than rabbit holes leading to curious creatures and murderous queens, she might have wandered the aisles of a charmed baking supplies store and been the ...
Source: theedgemarkets.com