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What is the difference of marketing services an tangible products. carol, you marketed services. >> well, it is about the wiiifm, what is in it for me. you want to leverage the relationships, and if it is a pair of shoes or cookies, it is easier to get someone to do that and also sample, and even if you are a service company, have a free assessment or offer to give a few hours of consulting away, and it is a great way to kind of get over the risk hump and get people to check out what you do without having to worry about if i am taking on too much risk here. >> interesting idea. >> some of the ...

>> what are the major differences in marketing a tangible product versus conceptual services? >> it's always what's in it for me. that doesn't change regardless of whether it's a product or service. it's much easier to get someone to do that. also, though, sample. even if you're a service company, have a free assessment or offer to give a few hours of consulting away, it's a great way to kind of get over that risk hump and get people to check out what you do without having to worry about am i taking on too much risk here? >> interesting idea. any ideas? >> establish yourself as an expert. are ...