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What scares you more? who is scared of flying? who is scared of driving? one person. [ laughter ] >> i ask people outside about that. people say, they know driving is risky but it's flying that scares them. >> i pick flying i can control my car but i don't have control of the plane. >> flying even though i know the odds of being in a plane crash is much less than a car crash. >> he knows his odds are better in the plane but he still worries more about that. david a former director of communications for risk analysis and he has been studying attitudes about them. risk perception is subjective. ...

The white and male part, guy walking down the street is less afraid than a woman because the same control. so risk perception is absolutely proven. >> john: and is god based on instinct? >> it comes naturally to think there is some hidden force behind the scenes running the show. we call that an agency we tend to see invisible agents running things. >> john: mom and dad ran the show and elders ran the show? >> i think there is something like god of the government. we almost like a government is like a deity force that we can pray for and casting our vote and telling us to do something. >> john...

Most people presume. but it has psychological characteristics that makes it scary, and our risk perception is not just based on the facts and probabilities. some of those characteristics include, for example, it's imposed on us. nuclear radiation from power plant accidents comes from things that happen outside what we choose, it's not radiation that we get from going to the doctor or the dentist or from flying across the country. an imposed risk feels worse. a risk that causes cancer scarce us more than a risk that causes us heart disease or something else because the more pain and suffering i...